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🔴 🟡 🟢 Case Study: Scotiabank
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Playstation

Shining a light on the extensive history of the PlayStation brand by showcasing game character takeovers on social to elevate the brand.



“Let video game characters speak for themselves.”




The Ask

Introduce a new social media strategy to help maintain Sony's leadership position among the "hardcore" gaming demographic. Re-center our social channels to maximize effectiveness.
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ALT TEXT: ︎Let’s give ‘em something to talk about. ︎ 



The Problem

In addition to chip shortages that have led to a decrease in PlayStation 5 availability, Microsoft' acquisition of game publisher ZeniMax Media will lead to increased competition due to exclusive IPs.
ALT TEXT: The competition is taking everything that’s not nailed down.

The Insight

People trust those they know longer. The same applies to brands; the more history, the more trust it gains from the public.
ALT TEXT: History makes the heart grow fonder.

The Solution

A campaign that showcases the various game characters/IPs Sony has in their stable whic makes them a reliable brand. Treat the long-standing world of Playstation as a physical neighbourhood, populated by game characters and gamers.
ALT TEXT: Like Playstation Home…but on social…but successful.

The Tactics

  1. Reorganize social channels with new mission statements, create new platform strategy with a renewed focus on Tik Tok, Twitter, and Instagram.

  2. Produce game character takeovers of social accounts to inject some energy and re-establish
    the lengthy stable of characters part of the PlayStation brand.

  3. Release new content over social that creates new engagements.
  1. Make some slight tweaks to social channels.



  2. Get cursed at by Kratos on twitter, or see Scorpion’s Malibu vacation
    Villa on insta.



  3. A Parappa the Rapper dance craze on Tik-Tok???

The Expectation

By further showcasing the extensive Playstation catalog through a game character showcase, we'll cement  PlayStation as the premiere destination for interactive entertainment. An increase in reach and engagements, CTR and activations/purchases will help increase sales of PlayStation products in Q4 2022.
ALT TEXT: Remind people of PlayStation, let the money roll in, sleep in the money pile, repeat.